The Paid Social report details performance on Facebook and Instagram advertising. Metric totals are found in the top half of the page, and any performance metric can be clicked into to show the description of the metric. The timeline is the bottom half of the report, and two metrics can now be selected to analyze relationships and trends.

Filters in the upper left section of the screen adjust the data displayed in the report. The date range selector allows for pre-defined and custom date ranges, with the ability to go back up to 13 months for historical data, while the location filter has functionality to isolate results to a single location, and then pull up the performance data unique to that location for more in-depth analysis. Bear in mind that you will not need to select a location if you only have one location. The location filter is useful for multi-location owners that want their performance data to be segmented out by location.

If you have any questions about any of this data please reach out to support@localact.com and schedule a meeting with one of our support representatives.