Location3 inputs the monthly budgets into the paid media platforms and search engines at the location level. Advanced automated rules are applied to pace the budgets as evenly as possible throughout the month.
Social platforms tend to pace more evenly than search engines because there is typically a much larger audience on social when compared to search. It’s not that less people use Google than Facebook in your targeted area, it is more so the fact that less people are searching for your specific products or services on Google when compared to the audience size in your market on Facebook.
Budgets will fluctuate from day to day, but our team maintains constant oversight of your campaigns and budgets to maximize performance and limit any potential overspend. You can also reach out to email@example.com and ask for a budget recommendation and if there is an opportunity to get more leads in your market.
If a budget is lower than $300/month, Location3 may need to accelerate the spend for your campaign simply because sometimes the daily budgets are too low to even show the ads. An accelerated budget pacing strategy means that your campaign may run out of budget in the middle of the month. If you are noticing this is happening in your campaigns, please reach out to us and we can provide a recommendation to stay up throughout the entire month.