LOCALACT offers enhanced Google Local Service Ads (LSA) performance reporting and insights, making it easier than ever to deploy LSAs as an important contributor to your local marketing success. This product feature is designed to provide franchises with actionable data and comprehensive marketing advisor support, ensuring your ad strategies are as effective as possible with LSA in the mix. 

Campaign Reporting Metrics Include:

• Impressions: The number of times your ads have been displayed to users when searching for the products and services you offer. 
• Clicks: The number of clicks on your Local Service Ads. Typically, a click results in a visit to your website. 
• Spend: The amount spent on Local Search Ads for the selected date range.  
• Click-Through Rate (CTR): How often people who see your ads end up clicking on the ad. This is calculated as the total amount of clicks, divided by the number of impressions over the selected date range. 
• Cost Per Click (CPC): The average price you pay per click on your ads. 
• Total Results: The number of results or leads generated by your Local Service Ads advertising campaigns. 
• Result Rate: The average percentage of clicks on Local Service Ads that lead to a result. This is calculated as the total amount of results, divided by the number of clicks over the selected date range. 
• Cost Per Result: The average cost for each result generated by your Local Service Ads campaign. This metric is calculated as the total amount spent, divided by the total number of results over the selected date range. 

With these metrics, our Local Advisor Team can evaluate your LSAs alongside all your other ad tactics, providing tailored recommendations to optimize your advertising media mix. This ensures that your ad dollars are spent effectively, driving the best possible results for your business.  

Enrollment in LOCALACT Local Service Ads gives business owners the power to maximize the potential of a powerful local marketing tactic and expand the ways you can reach qualified local customers. 

Leads from LSAs: Leads, and clarifying information regarding Leads, that have been received from your Local Service Ads (LSA) campaigns can be found on the Leads Tab.

The roll-up charts summarize your Leads information based on Types, Categories and Status of Leads that have been received most frequently within the selected date range period. Any filters selected may change the data that is visualized in the charts, and changes to your date range may change the top 5 descriptives found within the charts:

• • Top 5 Lead Types
  • Top 5 Categories
  • Top 5 Lead Statuses
  • Lead Charge Statuses - Charged vs Not Charged

Leads Reporting Metrics Include:

• Leads - Leads that have been received from the LSA campaigns
• Date & Time the Lead was received
• Lead Type - Booking, Message (includes SMS and Email) or Phone Call
• Category of Lead
• Lead Status
  • New
  • Active
  • Closed
  • Expired
  • Disabled
  • Declined
  • Wiped Out
• Charged
  • Charged
  • Not Charged
• Contact - Contact information for your potential customer when provided and available.
• Email - Email information for your potential customer when provided and available.
• Phone Number - Phone number for your potential customer when provided and available.
• Note - Notes the Local User has added to their Lead 

Key Benefits of LOCALACT LSA Enrollment for Franchise Owners: 

• Ad Schedule Management: Optimizes when your Google Local Service ads appear, to maximize visibility and lead generation.  
• Location Targeting: Deploys strategies that target the right areas for your services.  
• Performance Assessment: Evaluates and adjusts LSA campaigns based on cost per lead and maximizing leads, using systemwide and local market data.  
• Compliance Management: Keeps your licenses and background checks up to date and in place with Google.  
• Dedicated Support: Access to direct support from the LOCALACT local marketing advisors.  
• Lead Notification: Provides leads and lead information directly vis SMS or email, eliminating the need to log into a separate dashboard.  
• Brand Protection: Manages brand terms to ensure only your Local Service ads appear, preventing competitors from bidding on your brand.  
• Lead Screening: Enables IVR call systems to screen leads, ensuring you’re not charged for existing customers coming through ads.  
• Lead Flagging Requests: Contact your LOCALACT Advisor to help flag any Leads that you’ve received but believe should have been Disputed.
• Budget Management: Weekly budget pacing, monitored and adjusted by your LOCALACT Advisor Team, ensures optimal ad uptime and performance results.

By integrating these advanced reporting and management capabilities into LOCALACT, we are committed to helping you streamline your Google Local Service Ads and other local advertising tactics. Let LOCALACT develop your local media mix strategy and provide transparency and guidance into what tactics are working best for your business.