If you are searching for your ads, we recommend using the ad preview tool. 

Below are the top reasons that you are not seeing your ads:

1. Your budget has run out for the day:
   

   • This is common especially when you have a limited budget for paid search. For example, if you have a $300 monthly budget, your average daily budget is around $10/day. If the budget was already spent for that day, then your ads will not show and the daily budget will reset the following day.

2. You have not been using the Google Ad Preview Tool:
   

   • This tool allows you to select your location. If you are just using Google.com, your location is based on your IP address which can sometimes be in a neighboring city and you will never see your ads if this is the case. 

3. Repeated Searches For Your Keywords:

   • Google’s algorithm is built as such that it will intentionally hide PPC ads from users who’ve searched the same terms repeatedly. For one, it assumes that the ad is not relevant to the search query. More importantly, it does this as part of its security measures against click spamming (the practice of clicking on competitor’s ads to drive up cost). The Google Ad Preview Tool eliminates this problem. 

4. The keyword you are searching for is not a top performing keyword: 
   

   • As advertisers, we don't want to show up in the top position for every single keyword that your business offers. Our system knows if a keyword has a high chance to convert or not and will determine the position based on the expected performance. Many times, general keywords such as "snowboards" are not top performers because of the high competition and the lack of specificity of the keyword.

If you have considered these reasons below and still cannot see your ad, please contact us at support@localact.com