The Paid Search report details performance on pay-per-click advertising. Metric totals are found above the timeline chart. The timeline chart allows you to select different metrics to analyze relationships and trends. To view different metrics, click on the arrow in the metric box to view a list of all available metrics. The metric definitions can be shown by hovering over the ? icon.

The bottom half of the page contains a Conversions report showing a list of the types of conversions occurring against your campaigns, the total conversions happening and the total revenue against that conversion.

Filters at the top of the page adjust the data displayed in the report. The date selector allows for pre-defined and custom date ranges, with the ability to go back up to 13 months for historical data, while the location filter has functionality to search for a specific center, and then pull up the isolated performance data unique to that location for more in-depth analysis. Bear in mind that you will not need to select a location if you only have one location. The location filter is useful for multi-location owners that want their performance data to be segmented out by location. The Channel filter allows you to filter your campaign data to a specific engine. The Campaign Type filter allows you to filter your data to specific campaign types.

If you have any questions about any of this data please reach out to support@localact.com and schedule a meeting with one of our support representatives.