The LOCALACT platform has a number of different Paid Search metrics and performance indicators. Understanding these metrics can give you direct insight into how your budgets are being spent and the value Paid Search or Pay-Per-Click ("PPC") brings to your location(s).
PPC Metric Definitions
- Clicks: The number of clicks on your paid ads across search engines. Most of the time, a click results in a visit to your website.
- Total Results: The number of results or leads generated by your paid search campaigns as tracked by Google and Bing.
- Spend: The exact amount spent on paid search advertising for the selected date range. On Google and Bing, spend accumulates as users click on the ads.
- Cost Per Result: The average cost for each result generated by your paid search campaigns. This metric is calculated as the total amount spent, divided by the total number of results over the selected date range.
- Result Rate: The average percentage of clicks on paid ads that lead to a result. This is calculated as the total amount of results, divided by the number of clicks over the selected date range.
- Website Results: The total number of results (excluding recorded calls) generated by your paid search advertising.
- Position: The average ranking of your ads on the search engine results page.
- Cost Per Click: The average price you pay per click for your ads. Search engines are auctions so the higher your cost per click, the more likely you are to be higher on the page. Increased competition in a market will drive up the CPC.