Lost Impression Share, or "Search Lost IS (Budget)", is a data point that gives marketers insight into the amount of opportunity somebody is missing out on due to budget constraints. This metric is especially helpful when pulling a budget recommendation or spend suggestion for a client.
If you would like to capture as much opportunity as possible on Google, then you will want your lost impression share to be as low as possible. This is because a high lost impression share indicates that your ads are coming down prematurely on Google, thus limiting the amount of activity and visibility they are able to acquire during your ad schedule.
A few things that you might notice if you have a lost impression share are detailed in this article.
To get more information about your Lost Impression Share, please reach out to support@localact.com.
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