The LOCALACT platform has a number of different Display metrics and performance indicators. Understanding these metrics can give you direct insight into how your budgets are being spent and the value display advertising brings to your location(s).

Display Definitions

• Impressions: The number of times your ads were shown to users on websites and properties throughout the Google Display Network.
• Clicks: The number of clicks on your display ads across websites. Most of the time, a click results in a visit to your website.
• Spend: The amount spent on display advertising for the selected date range. Display campaigns accumulate spend as the impression count increases.
• View-Through Conversions: The total number of view-through conversions. These actions occur when a customer sees your display ad, then later completes a conversion on your site without interacting with another ad.
• Click-through Rate: The number of clicks your ads receive divided by the number of impressions. This metric is generally much lower for display ads when compared with search ads.
• Cost Per Click: The average price you pay per click on your ads.
• Total Results: The number of results or leads generated by your display advertising campaigns.
• Conversions: The number of conversions. This only includes conversion actions which have been noted as a goal in Google Ads.
• Result Rate: The average percentage of clicks on display ads that lead to a result. This is calculated as the total amount of results, divided by the number of clicks over the selected date range.